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| Upcoming Executive Workshops |
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Services > Executive Seminars > Monopoly Thinking™
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| Logistics |
| Dates: |
February 28-29, 2008 and October 13-14, 2008 in Chicago, IL |
| Location: |
Both sessions are scheduled to take place at The University of Chicago Gleacher
Center, 450 N. Cityfront Plaza Drive, Chicago, IL 60611. |
| Fees: |
$3250. Includes instructional materials and meals. |
| Registration: |
Download and complete the registration form here. |
Seminar Overview
What is the real reason behind your company's success? You may think it's because you have a stronger brand or lower costs, but it is because you have a monopoly.
We define a "monopoly" as an ownable space for a useful period of time. It is a perfectly legal situation where you are the only provider of something - product, service, or capability - for a period of time. The larger your customer base, and the longer you are the only provider, the more profitable and valuable your monopoly.
Behind every successful company is a successful monopoly. Once this monopoly ends, your profit inevitably starts to decline and you become a commodity. Case in point - Dell Computer went from being the only player of customized components to being just another player in a commodity business. Dell lost its monopoly.
Monopoly Thinking™ is a radically different way of looking at why some companies succeed and others fail, why successful companies lose their leadership positions and become also-rans, and why companies like Southwest Airlines, Enterprise Rent-A-Car, and IAMS Pet Foods grow and make sizable profits in mature industries with cut-throat competition.
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Topics
- Why only monopoly - and not sustainable advantages or core competencies - guarantees above-average profits
- The Monopoly Kaleidoscope - how industry, competitor, and customer dynamics create and destroy monopolies
- The two dimensions of monopoly - an "ownable space" and a "useful period of time" (your monopoly period)
- What the "New Competition" is and how it is commoditizing everything
- How to defend your current monopoly
- What Monopoly Thinking™ means for your business development portfolio
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What You Will Take Away
- The real reasons behind your firm's success versus what you think are the reasons for your success
- Where you should focus attention and money versus where you are currently focusing those resources
- How your monopoly drives your firm's market value
- What "monopolies in your own backyard" you are overlooking and why
- How to use Monopoly Thinking™ to identify high-profit new opportunities faster and more effectively
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Who Should Attend
This seminar is designed for senior level executives who manage or influence the strategic direction of the company and evaluate and implement new business opportunities. Managers in areas such as Strategy, Corporate Development, New Business Ventures, and Mergers and Acquisitions will all benefit from a new perspective on pursuing growth opportunities. |
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"Monopoly Rules provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work."
Alfred R. Berkeley
Former President of Nasdaq
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